TORY BURCH JOINS LUXURY LINEUP AT WESTFARMS NEXT YEAR


Posted Sep 18th, 2012

FOR IMMEDIATE RELEASE:                                                          MEDIA CONTACT:

September 18, 2012                                                                    Amanda May Sirica

Sirica Marketing & Public Relations

860.716.2148

amanda@siricapr.com

 

                            

 

TORY BURCH JOINS LUXURY LINEUP AT WESTFARMS NEXT YEAR

PINKBERRY, ART OF SHAVING OPENING THIS THIS FALL

 

FARMINGTON, CTWestfarms, the region’s premier shopping destination, announces another enhancement to its prestigious line up when Tory Burch, a women’s luxury retailer, will make its market debut at the shopping center in 2013.  Additionally opening this fall, Westfarms welcomes Pinkberry frozen yogurt and The Art of Shaving, the popular men’s boutique first location in central Connecticut.

 

Tory Burch will open its first store in central Connecticut next year, when it joins Westfarms’ lineup of luxury brands that also includes Tiffany & Co., Louis Vuitton and Michael Kors, among others.  Tory Burch is a luxury lifestyle brand defined by its classic American sportswear with an eclectic sensibility and attainable price point.  It embodies the personal style and spirit of its CEO and designer.  Recognizing a void in the market for an accessibly-priced lifestyle collection with a designer aesthetic, Tory Burch wanted to create stylish yet wearable clothing, shoes, handbags and accessories for women of all ages. The store is expected to open fourth quarter 2013.

 

"We’re thrilled to debut the area’s first Tory Burch,” says Christa Allen, Westfarms Marketing and Sponsorship Director.  “It’s the perfect complement to our existing, upscale merchandising mix at Westfarms.”

 

Pinkberry, the world’s leading frozen yogurt retailer, is slated to open in October. Shoppers can soon indulge in “the perfect swirl” when Pinkberry’s light and refreshing flavors, such as original, coconut, chocolate hazelnut, pomegranate, peanut butter and mango, along with fresh-cut-daily fruit and premium toppings, provide a distinctive, culinary-inspired experience in every cup.  The store is located on the lower level in Center Court, next to Macy’s Men’s and Home Store.

 

Created in 1996, The Art of Shaving shops are the first of their kind – masculine establishments providing men with the finest shaving products and barber services. Operated by a team of shaving specialists and expertly trained master barbers, the shop’s Barber Spa offers traditional barber services, including the brand’s signature Royal Shave, along with advice on proper grooming techniques.  A full range of natural shaving products formulated from high-quality botanical ingredients and pure essential oils enable customers to experience “the perfect shave” and the best in men’s skin care. The store opens in October on the lower level, in the Nordstrom wing.

 

Westfarms is the premier shopping center of central Connecticut and features more than 160 fine shops, including anchors Nordstrom, Macy’s, Lord & Taylor and JCPenney. The shopping center offers a stellar mix of stores and restaurants, many unique to the trade area, including Apple, Bare Escentuals, bebe, Brio Tuscan Grille, California Pizza Kitchen, Coach, Free People, J.Crew, Janie and Jack, Louis Vuitton, Pandora, P.F. Chang's, Rainforest Café, Restoration Hardware, Tiffany & Co., True Religion Brand Jeans, Urban Outfitters  and many more. The shopping center straddles the towns of Farmington and West Hartford, and is conveniently located at the intersection of I-84 and Route 9. For more information, call 860-561-3024 or visit  www.shopwestfarms.com.

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